But it’s not because people lack creativity that presentations are uninspired. ‘We naturally let our guard down when watching cartoons and our minds accept the messages they convey with far less criticism or defensive attitudes.’ The suspension of disbelief inherent in cartoons is the ‘special sauce’ missing from boring presentations, he reasons. ‘Ever since childhood, we’ve been conditioned to love cartoons, and associate them with fun harmless entertainment, rather than business or sales language,’ says Spitalnik. Remember Schoolhouse Rock!? The Saturday morning cartoon series taught children about maths, science, and grammar. ‘So the idea sat on my imaginary this-product-will-surely-exist-soon shelf.’ When old time friend Zaturansky said that he wanted to start an animation studio to undercut expensive production companies, the imaginary product came to life: cartoons could communicate.
But Spitalnik did not have the time or expertise to work on such a project. For early stage startups that need initial traction, those costs are simply too high.Īt the time, Spitalnik thought of building a program so that the companies he was advising could make short video clips in the same way that they made Powerpoint presentations for investors. There are also time costs: most professional videos take between two to three months to complete. Videos like this one were precisely the reason that Ilya Spitalnik and Daniel Zaturansky teamed up to create Powtoon three years ago.Īt the time, Spitalnik was consulting for startups and realised that ‘there was no way we could explain the product in a 90 sec clip without spending upwards of $10,000.’ That figure refers to the cost of video production, which for explainer videos, runs somewhere between $5,000 – $10,000 per minute.
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